The current situation with millions of people confined to home and eschewing physical meetings has highlighted the way that social media has captured our imagination. What’s most astounding about...

Having worked in Marketing for over 25 years, much of it in relationship marketing and loyalty, I am not sure that many days have gone by where the words brand and sticky, or some synonym for sticky...

Here’s the theory: if we take all the data we possess about customers,  we could deduce a great deal and draw powerful insights. We could use this information to enhance customer experience better...

CEO Jonathan Lakin is interviewed by Durtti, a platform for the Artificial Intelligence Group on Linkedin.

You’ve crafted the email, the tone is right, the grammar correct. But whoa, no send button? Get the idea – your email is all but useless since i) there’s is no connection to the recipient(s) and ii)...

MAKING USE OF THE DATA EXHAUST

Many customer actions leave a digital imprint — a sort of data exhaust. Content consumption produces weblogs, purchases make transaction records, and smartphones...

These days, the main discernible difference between two telco brands is often the way they treat their customers.

We talk about enhancing the ‘customer experience’ and improving the ‘customer...

Pucket is a Partitioning System For Parquet

» Parquet + Bucket = Pucket.