Can Telcos beat the FANG companies at their own game?

The current situation with millions of people confined to home and eschewing physical meetings has highlighted the way that social media has captured our imagination. What’s most astounding about...

INTENT HQ IMPLEMENTS 1 TO 1 PERSONALISATION FOR REV IN THE BAHAMAS

Intent HQ is pleased to announce the successful implementation of its 1 to 1 personalisation technology solution for the leading operator Cable Bahamas (“REV”) in The Bahamas. The Intent HQ...

Bad Sherlock and the case of the Great Data Deception

Here’s the theory: if we take all the data we possess about customers,  we could deduce a great deal and draw powerful insights. We could use this information to enhance customer experience better...

Telco data analytics are like email - without the send button

You’ve crafted the email, the tone is right, the grammar correct. But whoa, no send button? Get the idea – your email is all but useless since i) there’s is no connection to the recipient(s) and...

What is a human-like customer profile?

MAKING USE OF THE DATA EXHAUST

Many customer actions leave a digital imprint  a sort of data exhaust. Content consumption produces weblogs, purchases make transaction records, and smartphones...

Telcos - Take the Fast Track to Enriched Customer Insight

These days, the main discernible difference between two telco brands is often the way they treat their customers.

We talk about enhancing the ‘customer experience’ and improving the ‘customer...