Personalization: Expectations vs. Reality
As a consumer, I love that I get recommended shows to watch on Netflix the moment I open my account. And 9 times out of 10, I would choose one of the first few options in the selection. Great. So...
Every day Anthony gets home from work, prepares dinner, and settles down in front of the TV.
He flicks through channel after channel after channel—and finds, nothing. Some evenings, he gives up and...
Earlier this month, we invited Forrester Analyst, Brandon Purcell, to share his thoughts on practical AI applications in Customer Experience. The thought-provoking session included an interactive...
The customer profile is a very valuable and widely used entity in the world of the telecoms. It is used in many activities from targeting offers to providing support to customers. Historically, a...
The FANG companies are winning the hearts of the customer, big time. All because they’re providing them with the best customer experience compared to other brands they interact with.
Earlier this month, we invited Forrester Analyst, James McCormick, to share his insights on the Corporate Predators that have raised the bar in customer experience and the expectations consumers have...
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