According to Forrester “A laser-like focus on Customer Experience (CX) is the best path to business success". Telcos need to up their game if they are to keep pace with the expectations of their...

This blog is in two parts.  In the first part, we will discuss what CCPA is and what it requires. The second part will discuss how to make the most of this opportunity.  Basic compliance is...

Here’s the theory: if we take all the data we possess about customers,  we could deduce a great deal and draw powerful insights. We could use this information to enhance customer experience better...

Telco Customer Experience and Marketing teams are failing to make emotional connections with their customers. They are frustrated because they are unable to use all of their data to develop rich...

 The biggest problem that telecom operators face is keeping up with the demands of the connected customer.*

We are pleased to announce that Intent HQ is now an official sponsor of the Customer Data Platform Institute (‘CDP Institute’). Supporting the CDP Institute’s objective to educate marketers and...

There’s a lively buzz emanating here at the London office; as everyone returns from the holiday season looking refreshed and rejuvenated.

Data lakes have been around for eight years, and while the original concept was promising, many of the lakes have unfortunately turned into data swamps. This has prompted criticism of the concept...