INTENT HQ IMPLEMENTS 1 TO 1 PERSONALISATION FOR REV IN THE BAHAMAS

Intent HQ is pleased to announce the successful implementation of its 1 to 1 personalisation technology solution for the leading operator Cable Bahamas (“REV”) in The Bahamas. The Intent HQ...

Expected Excellence - The Growing Demand for Personalisation

According to Forrester “A laser-like focus on Customer Experience (CX) is the best path to business success". Telcos need to up their game if they are to keep pace with the expectations of their...

Seize the opportunity in CCPA compliance

This blog is in two parts.  In the first part, we will discuss what CCPA is and what it requires. The second part will discuss how to make the most of this opportunity.  Basic compliance is...

Bad Sherlock and the case of the Great Data Deception

Here’s the theory: if we take all the data we possess about customers,  we could deduce a great deal and draw powerful insights. We could use this information to enhance customer experience better...

The 360° Customer View - Dispel the Myth!

Telco Customer Experience and Marketing teams are failing to make emotional connections with their customers. They are frustrated because they are unable to use all of their data to develop rich...

The Great Competitive Paradox: Telcos' defining moment

 The biggest problem that telecom operators face is keeping up with the demands of the connected customer.*

Intent HQ Selected as a Customer Data Platform Institute Sponsor

We are pleased to announce that Intent HQ is now an official sponsor of the Customer Data Platform Institute (‘CDP Institute’). Supporting the CDP Institute’s objective to educate marketers and...

Intent HQ's 2018 Round-up

There’s a lively buzz emanating here at the London office; as everyone returns from the holiday season looking refreshed and rejuvenated.

Goodbye Data Swamp, Hello Data Lake

Data lakes have been around for eight years, and while the original concept was promising, many of the lakes have unfortunately turned into data swamps. This has prompted criticism of the concept...