The 6 things that help us the most in developing software

Nowadays words like “agile”, “lean”, “scrum” or “kanban” have been abused so many times that some of its initial values or ideas have been lost. Many people think (and say) they are agile because...

Customer Intelligence Dashboard Release 2.0

This week saw the launch of the latest version of Intent HQ’s customer intelligence dashboard and insight tool. This launch marks a major milestone as clients now have access to a revolutionary...

Operator analytics are like email - without the send button

You’ve crafted the email, the tone is right, the grammar correct. But whoa, no send button? Get the idea – your email is all but useless since i) there’s is no connection to the recipient(s) and...

Distributed ID generation with Redis and Lua

TL;DR: We are open-sourcing our distributed k-sortable ID generation project called “Icicle”, which generates IDs using Lua scripting within distributed Redis hosts. You can find more information...

Data Monetisation & Personalisation - Let’s Get Real

This is the dream: you put vast troves of data to work, accurately predicting each customer’s wants and desires, creating individually tailored marketing, sales, and service. You solve problems...

BigData and CAP theorem in plain english

Are you a troubled developer because your boss heard about BigData and is asking you about it?

The future of marketing is interest-based

DIGITAL MARKETING IS INCREASINGLY CROWDED

 If attention is the new currency, there simply isn’t enough of it to go around. Click-through rates are in the gutter, adblock use is growing, free reach...

How to build human-like customer profiles

MAKING USE OF THE DATA EXHAUST

Many customer actions leave a digital imprint  a sort of data exhaust. Content consumption produces weblogs, purchases make transaction records, and smartphones...

6 tips to succeed in our coding interviews

Here at Intent HQ we deal with code on a daily basis (is there any software engineering team who doesn’t?). So, when we are about to hire somebody, her ability to write code is probably the skill...