Personalization: Expectations vs. Reality

As a consumer, I love that I get recommended shows to watch on Netflix the moment I open my account. And 9 times out of 10, I would choose one of the first few options in the selection. Great. So...

3 practical strategies for Telcos to help customers through the Covid-19 crisis

Can Telcos beat the FANG companies at their own game?

The current situation with millions of people confined to home and eschewing physical meetings has highlighted the way that social media has captured our imagination. What’s most astounding about...

Hyper-Personalisation: 8 things Telcos need to know about customers

The customer profile is a very valuable and widely used entity in the world of the telecoms. It is used in many activities from targeting offers to providing support to customers. Historically, a...

Why do you need a Digital Twin?

The FANG companies are winning the hearts of the customer, big time. All because they’re providing them with the best customer experience compared to other brands they interact with.

The Stickiest Brand in a Very Slippery World

Having worked in Marketing for over 25 years, much of it in relationship marketing and loyalty, I am not sure that many days have gone by where the words brand and sticky, or some synonym for sticky...

Your Customer Experience is crying out for a new fuel!

In today’s world, technology is moving at speed. Disruption is occurring so frequently across so many industries even the biggest businesses are concerned about survival. They are right to be...

Are you worried about Netflix eating your lunch?

There are always some interesting insights gained from the annual refresh of the Internet Minute. Growth, levelling and decline are clearly observed across some of the major offerings as well as...

Can CCPA be good for business? Seize the Opportunity in CCPA compliance (Part 2)

(Yes. Here's how to win Trust and Loyalty.)

In this second instalment, we will discuss how to achieve a position of digital privacy leadership. Here's how to exceed customer expectations about...