Can CCPA be good for business? Seize the Opportunity in CCPA compliance (Part 2)

(Yes. Here's how to win Trust and Loyalty.)

In this second instalment, we will discuss how to achieve a position of digital privacy leadership. Here's how to exceed customer expectations about...

Expected Excellence - The Growing Demand for Personalisation

According to Forrester “A laser-like focus on Customer Experience (CX) is the best path to business success". Telcos need to up their game if they are to keep pace with the expectations of their...

Seize the opportunity in CCPA compliance

This blog is in two parts.  In the first part, we will discuss what CCPA is and what it requires. The second part will discuss how to make the most of this opportunity.  Basic compliance is...

Bad Sherlock and the case of the Great Data Deception

Here’s the theory: if we take all the data we possess about customers,  we could deduce a great deal and draw powerful insights. We could use this information to better look after our customers...

The 360° Customer View - Dispel the Myth!

Telco Customer Experience and Marketing teams are failing to make emotional connections with their customers. They are frustrated because they are unable to use all of their data to develop rich...

The Great Competitive Paradox: Telcos' defining moment

 The biggest problem that telecom operators face is keeping up with the demands of the connected customer.*

Customer Experience leaders converge for Forrester’s 10th annual CX NYC event

This week we were in New York to attend Forrester’s CX NYC, the 10th running of the event, with around 1300 business leaders converging to hear success stories and challenges with all things...

CEO Jonathan Lakin on Realising The Extraordinary Latent Value In Your Data Assets

CEO Jonathan Lakin is interviewed by Durtti, a platform for the Artificial Intelligence Group on Linkedin.

AI-driven Customer Intelligence - the key to unlocking Customer First

New artificial intelligence and machine learning techniques will help telecoms businesses make transformative changes to customers' experiences of their brand. There is a new opportunity to become...